Adobe Experience Manager Assets and Livefyre Integration: A detailed Guide

Adobe Experience Manager (AEM) Assets and Livefyre have a powerful integration that allows for the sourcing, storing, and management of user-generated content into AEM, enhancing the overall user experience. This guide provides an in-depth look at how this integration works and the benefits it brings.

Key Takeaways

• Livefyre is a content curation and audience engagement tool that is integrated with AEM Assets.
• The integration allows for storing, managing, and publishing user-generated content from Livefyre directly in AEM Assets.
• User-generated content can enhance the user experience and boost engagement.
• The moderation panel in Livefyre ensures that only appropriate content is published.

Introduction to AEM Assets and Livefyre

AEM Assets is a comprehensive content management solution that allows for easy organization, management, and delivery of creative assets. Livefyre is an Adobe tool that enables businesses to curate user-generated content from social networks and incorporate it into their digital experiences.

The Power of User-Generated Content

User-generated content (UGC) is a potent tool in the current digital landscape. It allows for authentic audience engagement and can significantly enhance the user experience. By integrating AEM Assets with Livefyre, businesses can harness UGC, storing and managing it alongside other digital assets in AEM.

How the Integration Works

The integration of AEM Assets and Livefyre happens through the AEM-Livefyre connector, which allows content curated in Livefyre to be automatically stored in AEM Assets.

1. Content Collection: Livefyre collects user-generated content from various social media platforms.
2. Content Moderation: The collected content is moderated in Livefyre to ensure it meets the brand’s content guidelines.
3. Content Storage: Once approved, the content is stored in AEM Assets as a new asset.
4. Content Publishing: The content can be published directly from AEM Assets to various digital channels.

Moderation in Livefyre

Livefyre provides a moderation panel where the collected user-generated content can be reviewed. Only the approved content is sent to AEM Assets. This feature ensures that the content aligns with your brand’s image and guidelines.

Advantages of the Integration

The integration of AEM Assets and Livefyre offers several benefits:

1. Enhanced User Experience: User-generated content can enhance authenticity and user engagement.
2. Unified Asset Management: All assets, including user-generated content, can be managed from a single place, i.e., AEM Assets.
3. Efficient Content Publishing: The content can be published directly from AEM Assets, reducing time and effort.

Conclusion

The integration of AEM Assets and Livefyre allows businesses to effectively manage and utilize user-generated content, thereby enhancing the overall digital experience. By understanding how this integration works, businesses can effectively leverage the power of user-generated content and improve their digital asset management strategy.